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the idea was simple: to create a wholesome snack with real foods that you could take on-the-go.
one of the napkin-writers was Dr. Phil Goglia, a well-known elite performance nutritionist who had always recommended pairing good fats with simple carbs for maximum energy. alongside Phil sat Jeff Mahin; accomplished chef, restaurateur, and bicycle enthusiast (rather, obsession-ist). they both cared deeply about feeding people, but had our own ideas about "the right way" to do it. but just like peanut butter & jelly, sometimes two things that are great on their own can come together to be even better.
we shared a desire to create real snacks with better ingredients that you could take anywhere. PB&J fit the bill, but we knew it needed a twist - how about honest ingredients and a clever, convenient package?
Split was born.
our mission is to create simple snacks with real foods; to energize, satisfy, and spread smiles everywhere.
care is at our core. it's the how, the why, and the what-makes-us-different.
we support and unite. the power of teamwork will always be recognized at Split, whether between a chef and a nutritionist, or the taste of peanut butter & jelly.
our simple, honest, and wholesome ingredients allow us to be confident in our product. we shoot for the stars, and we empower our community to do the same.
we believe in empowering activity and spreading smiles everywhere, and we plan on going beyond the grocery aisle to do so. whether it's sending boxes of Split to Chicago schools, helping to fuel youth sports organizations, or working with our ambassadors on local initiatives, Split is here to nourish the mind, the body, and now – the community.
